Stakeholder Engagement Domain identifies and analyzes stakeholder needs and manages expectations and communications to foster stakeholder support.
The Stakeholder Engagement domain includes the following tasks:
- Identify Stakeholders and Create Stakeholder Matrix
- Identify all stakeholders, including sponsors and the steering committee.
- Document their positions relative to the program in a stakeholder matrix.
- Perform Stakeholder Analysis
- Conduct analysis using historical data, personal experience, interviews, knowledge bases, formal agreements (e.g., RFP, RFI, contracts), and input from other sources.
- Create the stakeholder engagement plan based on this analysis.
- Negotiate Stakeholder Support
- Secure support from stakeholders, including sponsors and the steering committee.
- Set clear expectations and acceptance criteria (e.g., KPIs) for program benefits.
- Ensure alignment with program objectives.
- Generate and Maintain Program Visibility
- Promote the program to stakeholders and confirm their support.
- Ensure the program’s strategic objectives are achieved.
- Define and Maintain Stakeholder Communications
- Develop communication strategies tailored to different stakeholders, including sponsors and the steering committee.
- Ensure ongoing support for the program through effective communication.
- Evaluate and Incorporate Stakeholder Risks
- Assess risks identified by stakeholders, including sponsors and the steering committee.
- Integrate these risks into the program risk management plan as needed.
- Develop and Foster Stakeholder Relationships
- Build and maintain strong relationships with stakeholders, including sponsors and the steering committee.
- Enhance communication and support for the program.
To gain a comprehensive understanding of Program Stakeholder Engagement, consider the following steps:
- Review the Domain 4 ‘Stakeholder Engagement‘ section in the PgMP Examination Content Outline.
- Review Chapter 2.1 ‘Stakeholders‘ within the Standard for Program Management.
- Dive into Chapter 3.5, titled ‘Stakeholder Engagement,’ within the Standard for Program Management.
- Enhance your knowledge by purchasing any book focused on PgMP preparation and reading the chapters specifically dedicated to Stakeholder Engagement.
- Explore instructional videos on this topic:
6. Explore and complete the templates with real data from your programs to streamline your program management processes and enhance your expertise:
7. Test your knowledge to complete the Stakeholder Engagement domain study.
Knowledge Specific to the Stakeholder Engagement Domain:
- Customer relationship management
- Customer satisfaction measurement
- Expectation management
- Public relations
- Training methodologies
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